reservations

The central reservation system (CRS) that hotels know today dates back to the 1950s, following a chance encounter between the CEO of American Airlines and a senior IBM sales representative. […]

I think it’s safe to say that no one reading this article has a marketing budget that even comes close to that of the big online travel agencies. But what […]

The present hotel cycle is defying conventional expectations of late-cycle Revenue Per Available Room (RevPAR) behavior. Over the previous two cycles, recovery began primarily with occupancy. As the cycles continued, […]

Like most hoteliers trying to figure out distribution and booking strategy, you’ve probably weighed the role of your CRS against that of your channel managers and vice versa. Maybe you’ve […]

Whether you’re a seasoned veteran or a newcomer to the hospitality industry you’re bound to eventually reach the limits of your business’ revenue capacity. NB: This is an article from […]

Direct bookings are the “Holy Grail” for every single hotelier around the globe. Often elusive, direct bookings have a significant impact on a property’s financial performance but leave hoteliers waging […]

In today’s ultra-competitive hotel market, hoteliers know that fully-functioning distribution channels are key. Yet many of them are still having trouble getting the most out of their channels. The root […]

Hotel overbookings have been quite a repetitive term in the hospitality industry. Ever wondered what that is? Hotel overbookings are the condition a hotel faces when a single hotel room […]

Occupancy is the name of the game in the hotel business. You need to fill rooms in order to be successful. But how exactly do you get more heads in […]

The business of hotels has always been of selling rooms. Some of us might still remember a time hotel rooms had to be reserved through a travel agency, by phone […]