reservations

In an experience-driven industry like hospitality, online upselling is one of the easiest strategies a marketer can use to drive additional revenue. When the guest is already committed to booking, […]

When you speak with marketing and distribution executives these days, everyone seems obsessed with increasing direct bookings and reducing the costs of customer acquisition. Yet when the phone rings in […]

Cancellations are every hoteliers inevitable worst enemy. Even if you manage to recapture some of your lost bookings close to stay dates, they will still cost you. NB: This is […]

Casino hotels and resorts have extremely complex operations that encompass gaming, accommodations, food and beverage, and entertainment. All of which are run by different departments and operations that run on […]

The central reservation system (CRS) that hotels know today dates back to the 1950s, following a chance encounter between the CEO of American Airlines and a senior IBM sales representative. […]

I think it’s safe to say that no one reading this article has a marketing budget that even comes close to that of the big online travel agencies. But what […]

The present hotel cycle is defying conventional expectations of late-cycle Revenue Per Available Room (RevPAR) behavior. Over the previous two cycles, recovery began primarily with occupancy. As the cycles continued, […]

Like most hoteliers trying to figure out distribution and booking strategy, you’ve probably weighed the role of your CRS against that of your channel managers and vice versa. Maybe you’ve […]

Whether you’re a seasoned veteran or a newcomer to the hospitality industry you’re bound to eventually reach the limits of your business’ revenue capacity. NB: This is an article from […]

Direct bookings are the “Holy Grail” for every single hotelier around the globe. Often elusive, direct bookings have a significant impact on a property’s financial performance but leave hoteliers waging […]