reservations

It is important to consider what occupancy rate will allow a hotel to sustain operations, with the hope break-even occupancy rate is only short-term

While consumer expectations and confidence will be a big driver of mid-to-late recovery trends, the first signals leading to initial demand growth will be policy change

As we look forward to the rest of May, we can expect an increase in hotel searches. While we can prepare for increased volume, we expect the highest demand increase to be for domestic searches

The direct relationship of the pickup with events and the growth of the rate of infection is obvious. Abscence of flights, closure of hotels, and panic generated, explains why we are in this scenario

It is essential for revenue and reservations leaders to use this quieter period to prepare reservations staff for challenging questions they will get from what I predict will be a wave of “deal-seekers

In this latest edition, we talk hotels performance in the Regional U.K. as well as business on the books in London and Europe recovery forecast

For each examined market, the monthly progression of both captured room nights and occupancy levels, for all three scenarios, is depicted in the following graphs

Occupancy levels are forecast to bottom out at 23.3 percent during Q2 of 2020. Reviewing operating statements, it is virtually impossible for a hotel to generate a gross operating profit

When it comes to reservations management during the pandemic, hoteliers can use their PMS to implement strategies to help manage cancellations, availability and customer communications

What’s most important is to train sales and reservations staff to show compassion for the person who is canceling. Remember that the true heart of hospitality is human kindness, especially for strangers.