pricing
To Forecast Demand You Need to Assume a Certain Price Path
The forecasting of “unconstrained demand” has been at the front and centre of revenue management in the last 30 years. NB: This is an article from Pace Unconstrained demand is […]
Third Quarter Profit Narrowing a Symptom of Global Revenue Slowdown
The third quarter wrapped in September and presented two different portraits of the United States and Europe in relation to hotel performance, according to data from HotStats. And with most […]
In a Multichannel Environment, Only a Clean Rate Strategy will Survive
All is not quiet on the hotel distribution front. Yes Amoma, one of the biggest culprits in undercutting hotel rates, may be out of the picture. And yes, the recent […]
Tools and Strategies for a Perfect Analysis of Competitors
This article is part 1 and looks at how to identify your competitive set and apply the right activities to achieve a better market position and greater profits, while at […]
Google Hotel Ads Increases Price Transparency to its Results
Lack of price accuracy is probably the most annoying problem in metasearch. NB: This is an article from mirai One of the reasons is the several components to get to […]
What is the Best Revenue Metric? Is ADR and RevPar Enough?
As Revenue Professionals, we all understand the power of numbers. We love data, we live for data and often we can drown in data… NB: This is an article from […]
Hotel Data: Seasonality vs. Moving Average
Tracking the evolution of key performance indicators (KPIs) over time allows hoteliers to identify meaningful trends, create forecasts and budgets and assess the results of different strategies. NB: This is […]
Turn Need Periods Into Brand Enhancing Opportunities
Luxury properties all struggle with a common dilemma: How to create promotions to fill room nights and need periods that don’t work against the property’s status as a luxury brand? […]
U.S. Hotel Industry Resilient, GOPPAR Up in September
The third quarter ended on a high note for U.S. hotels, as September profit per room climbed year-over-year, indication that the current cycle still has teeth. GOPPAR in the month […]
Rough 2019 Gives Way to Profit Burst for Mainland Europe Hotels
Profit per available room grew YOY for hotels in Mainland Europe during September and for the second time in 2019. After three consecutive months of YOY declines, GOPPAR increased by 3.9%