pricing

We can concentrate on the most tactical part, the operational part of the data analysis that will lead us to the definition of market positioning to conclude again on the benchmarking strategic analysis.

Hidden system, meaning, none of us is supposed to be knowing about it. Google it: I bet, you won’t find a word. NB: This is an article from Direct Your […]

Hotels fought for the rate parity abolition but on the inventory side, hotels are forced to level the playing field due to the Last & Entry Room Availability rules.

Two consecutive months of profit gain were spoiled as the start of the fourth quarter brought with it a year-over-year downturn in GOPPAR for U.S. hotels.

For the second consecutive month, hotels in the MENA region recorded a y-o-y rise in profit, a positive sign for a region where GOPPAR declines had previously abounded.

Mainland Europe hotels had a positive start to the last quarter. Strong top line drove the 1.2% YOY GOPPAR increase. A combination of occupancy and average rate saw a 1.5% increase in RevPAR.

GOPPAR gives greater insight into the actual performance of a hotel than the most commonly used RevPAR as it considers revenues generated but also operational costs related to such revenues

The 5.3% YOY drop in GOPPAR in October was only surpassed by the 9.4% plunge recorded by hotels in April, and marks the seventh month in the year to record a YOY contraction in profits.

Rogue rates or violations of parity are hard to track, especially in wholesaler relationships. This is because many wholesalers are selling contracted rates to uncontracted OTAs, resulting in revenue loss. […]

As promised a few months ago, Expedia Group began this week to send hotel listings lower in the sort order on its Expedia.com and Hotels.com pages when properties add resort fees to […]