pricing

The extent to which coronavirus has impacted the hotel industry is coming into focus based on new data, which provides further transparency in terms of the damaging impact on hotel profit.

The procedure is analogous to that of the simplified Displacement, that is, the value of the group must be added to what we have already On The Book (OTB) and we will obtain a first sales scenario

There is perhaps some good news… The industry experts are predicting that when the revenue upturn comes back, it will come back quickly and we as an industry need to be prepared

So, whilst new investment in a growing industry is a good thing, over-investment is destructive. And the conditions in hotels globally have been perfect for over-investment

Benchmarking must go much deeper than revenue figures. By getting a handle on operational data, a hotelier can determine how profitable their parking operations are

Fixing revenue leakage is not just maintaining parity. The driving force is brand integrity and ability to change rates in-sync with market dynamics. Rate integrity aims to balance consistency and flexibility

U.S. hotels eked out 0.6% y-o-y GOPPAR increase in January, but as the scope of the coronavirus becomes clearer, subsequent months could put pressure on both top and bottomline growth

There is no doubt we are in a time of huge uncertainty and the immediate reaction is to drop rates, but my advice is don’t. Reducing rates does not stimulate demand as proven time and time again

Research by Which? suggests 80% of hotel rooms can be booked cheaper by going direct than through OTAs. Rate parity clauses were blamed, with UKHospitality calling for the UK to ban them.

UK hotels got off to a rough 2020 start, registering a y-o-y drop in profit, which was illustrative of 2019, as well. For full-year 2019, UK hotels recorded a 0.2% decline in GOPPAR over the year prior