pricing

Gross operating profit per available room (GOPPAR) in March 2020 plummeted by 115.9% compared to the previous year to -€8.33. This is the first triple-digit y-o-y decrease in profitability

COVID-19, combined with the oil price war, resulted in a Q1 GOPPAR decline of 36.5% which was even greater than the 36.0% fall recorded in Q1 of 2011, with a significant impact on profit

Asia Pacific continues to serve as the baseline for global hotel data performance comparison. March data indicates that the virus’ impact on hotels performance is not subsiding; in fact, it’s intensifying

Times are changing fast, and it’s safe to say projections for 2020 occupancy and RevPar have gone out the window. While supply and demand may rebound quickly, RevPar may take longer to recover

Hotels need to prepare for new trends; new segmentation; and a shift in guest behaviour. You should start planning for a way out of this and let your Revenue Manager and RMS work for you

Cutting marketing budget during a crisis is a knee-jerk reaction for many hotels. Marketing is essential to win bookings, loyalty, and cement your market position before demand recovers

We have been speaking to hotels, revenue management experts and members of the hotel tech industry to see what their suggestions are. This article contains some of the top ideas provided

Even though the hotel industry seems to be heading for a standstill right now, there are some strategies that can help you optimally minimize the commercial impact of the coronavirus crisis

COVID-19 swept through Asia first. Chinese health officials first reported the outbreak to the World Health Organization (WHO) on Dec. 31, 2019, and the rapid spread of the virus prompted […]

If this crisis has taught us in hotels anything, it is to think the unthinkable. Only a few short weeks a drop in RevPar might have been our biggest concern