pricing

money with rope tied in a knot reflecting importance to manage your marketing budget effectively

Hotels Need to Guard Against Aggressive Country Rates Campaigns

OTAs choose which POS to show and will ensure the rates do not appear on the local POS where they know the revenue manager resides and works

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Preparing Your Hotel for Autumnal Business

Currently hotels, are noticing two main groups of travellers for the autumn period thus far – over 50s and couples/groups in their 30s

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How to Forecast with Confidence at Your Hotel

We’ll discuss the types of data needed for forecasting, and how you can start harnessing this data to more accurately forecast at your hotel

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Led by Asia-Pacific, Global Hotel Industry Makes Monthly Strides

The world continues to deal with a pandemic that doesn’t want to subside. The hotel industry could use some breathing space

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Hotel Market Analysis: 8 Ways Hotels Should Combat the Crisis

Even though it is hard to foresee the months ahead, try to keep a bird’s eye view on the crisis and get your hotel ready for the rebound

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Are Hotels Finally Ready to Embrace Attribute Based Selling?

Attribute based selling is a buyer led process. Room types are eliminated and hotels break down their product bundles into individual items

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What Are The Problems With Directly Indexing Your Comp Set?

Many hotels look to keep a certain pricing gap with their comp set. For some, this relationship is a key component of their pricing decisions

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How Hotel Revenue Managers are Preparing for Recovery

To measure how recovery is progressing, revenue managers often mentioned looking at increasing occupancy and pick-up outpacing cancellations

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Hidden in Fine Print of Expedia “Revive and Relief” Recovery Program

Expedia have found a clever way of guaranteeing consumers lowest rates, without having to deal with the controversial OTA rate parity clauses

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Pandemic Pricing Principles for Hotels

Using historical pricing or just following others in your market is not an option. It’s okay to make a mistake and then recalibrate

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