pricing

How Vacation Packages Can Help You Boost Hotel Revenues

Guests who book packages are less likely to cancel reservations, stay longer, and spend more. Experts believe the ADR for package stay is higher than FITs

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Have You Checked Your Room Type Production Lately?

The key is to observe booking pace of each different room type during different demand seasons and vary difference between them to maximize revenue results

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Who Moved My Hotel’s Market Share?

Your comp set by market segment may be different to your comp set for your room classes or location. It is important to answer: why do I need this comp set?

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Absolute RevPAR Breaks US$100 Barrier First Time Since October 2019

Overall, 90% of all markets were either in “Recovery” or “Peak”, with the latter signifying TRI RevPAR is higher than it was in the comparable week of 2019

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mirai article image Google Hotel Ads: Much Anticipated “check-in date” Multiplier Now Live

Google Hotel Ads: Anticipated “check-in date” Multiplier Now Available

The new multiplier on Google Hotel Ads means you can adjust your bid for a specific point in time and make decisions based on occupation and expected demand

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Highest US Occupancy Since 2019 But Delta Variant Could Impact Demand

For the past six weeks, Resort location hotels have had the highest occupancy and this week was no exception with occupancy of 76%

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U.K. Leading Europe in Hotel Performance Recovery

While we should celebrate the improvement in hotel performance, we also need to remain realistic that we are a way off from the performance we saw in 2019

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How Do We Manage Revenue & Demand This Summer?

There will be a move away from commission structures and non-direct channels as hotels adopt an open pricing methodology using dynamic revenue tactics

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Strong Demand for Meeting Space Could Trigger 2022 ‘Compression’

People are starting to be concerned about compression. Events that weren’t cancelled for 2022 are still on the books, add in 2020 and 2021 rebooks

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How Restaurants Are Using Data and Analytics to Increase Profits

Let’s take a closer look at what data analytics are, how they affect the various aspects of a restaurant, and how you can use them to increase your revenue

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