pricing

Staycation is here to stay. Strong occupancy is here to stay but the question remains for us all… how much occupancy is too much?

Many hotels don’t include direct within their distribution cost calculations, but for most hotels their costs of direct are around 8%+ of distribution

What would things look like if a number three or four REVPAR index brand delivered a number one or two GOPPAR performance?

Hoteliers must ask themselves: what happened to their competitive environment, who are their competitors, and what impact are they having on their hotel?

A lot of hotels see the bulk of their demand coming in a three-day window, with business booked in the day for the day now a more common occurrence

U.S. weekly performance was strong, but operators say it could be even better, but they are having to forgo occupancy due to ongoing labor shortages

By recording the booking data in the manner outlined, we have the constant temperature of the marketing activities from a Revenue Management perspective

We should produce enhanced financial statements with just a little more detail added that will greatly assist you in effectively managing your hotel

Revenue managers will need a new skill set, built on analytical thinking and cognitive flexibility, to maintain effectiveness of decision-making

Be aware of your competitors’ rates, but at the same time, believe in your pricing and have confidence in what you are selling