pricing

Yield management controls enable you to filter your demand so that you can attract the most profitable market segments to your hotel

Two-thirds of bleisure travel starts off as business trips, as travelers work first and play later, while one-third do both intermittently

Personalization today is defined by flexibility and choice. Offering enticing options, hotels can make selling these services to guests more straightforward

It’s a case of pleasure over business for US hotels according to our data, as tourism-heavy locations have outperformed when it comes to pricing recovery

It’s no secret that the volume of OTAs participating in the auction has skyrocketed, making impression share more and more difficult to obtain

The metric we should pay attention to is GOPPAR because it’s the funds a hotelier has to work with. Why doesn’t GOPPAR have its own index like RevPAR does?

If you want to generate the largest revenue in your property, you need to understand how the four revenue drivers for hotels break down:

Why is reputation management crucial to a hotel’s ADR? That is simple, positive reviews lead to more bookings, and more bookings lead to higher revenue

Here we break things down for you, explaining how to calculate guest acquisition cost and the different costs to factor in

For a revenue managers with the luxury of a higher market share than the fair share of the market, it is time to start thinking about profit maximization