pricing
ZHAW Study on the Effect of Dynamic Pricing
Hotels were able to improve their pricing competencies and guest satisfaction did not decrease after introducing dynamic pricing
The Disappointment Tax: Profits Can Pivot on Social Reviews
Because of the reach of these channels and the influence they have, negative ratings and reviews have a disastrous impact on a hotel’s financials
The Potential Impacts of Ignoring Your Hotel Price Competitiveness
In this discussion we change tack a little and look at possible medium to long term implications of not addressing your hotel price competitiveness
How to Calculate Your Hotel Room Costs for Better Pricing
Discover how to accurately calculate and analyze your hotel’s fixed and variable costs to make informed pricing decisions, and get our free Excel tool to simplify calculations
How to Maximise Hotel Revenue Through Rate Type Management
Hoteliers can strategically use rate types to optimize revenue and occupancy levels, while guests choose the rate type that suits their plans and budget
Is Calculating Price Sensitivity Too Difficult for Hotels?
Hotel operators should diversify their strategies rather than fixating on an elusive and overly simplified metric like price sensitivity
Beyond Discounts: How to Drive Revenue without Sacrificing Profit
We explore creative and effective strategies that go beyond discounts to drive revenue growth while maintaining healthy profit levels
How Controlling Your Hotel Pricing Could Increase Bookings by 34%
Pablo outlines concisely, how losing control of your pricing could mean hoteliers missing out on a potential 34% increase in bookings
Experiential Hospitality and the Levers to Drive Revenue and Profit
Experiential hotels typically run occupancies over 90%. So there is little optimization from volume. Where do we find levers to drive Revenue and Profit?
Perfecting Your Hotel Gift Voucher Strategy
Knowing the needs and wants of your audience will help you to build the right gift voucher offerings and price points for your target guests