pricing
European ADR and RevPar up but Occupancy flat
According to STR data, when compared with May 2015 Europe reported nearly flat occupancy (-0.3% to 73.4%). However, a 2.1% rise in ADR to EUR114.28 drove a 1.7% increase in […]
Starwood taps machine learning to dynamically price rooms
Starwood Hotels & Resorts Worldwide uses an analytics engine to alter hotel price rates on the fly, improving demand forecasting by 20 percent. Should Marriott International acquire Starwood Hotels & […]
Can UAE Hotel industry absorb price increases?
Plans to implement value added tax (VAT) in the UAE, expected to be introduced at a rate of 5% in 2018, have not given me much cause for concern as […]
Four Considerations for Developing Your Pricing Strategy
Hotels devote large portions of their revenue management strategies around developing and implementing the right pricing structure for their property and market. But establishing the right structure isn’t a one-off […]
Train Your Team To Upsell By Room Type and Rate Option
After several years of solid RevPAR growth, most hotels are now seeing the increases slow and of course each market is different, but this leveling off seems to mostly be […]
5 ways your hotel should be managing room rate
How can you use revenue management strategies to get ahead in today’s increasingly competitive landscape? By keeping a close eye on the local competition. Among other things, your hotel should […]
Towards A Smarter Distribution Strategy
Has profit growth in the accommodation sector kept track with ADR or revenue growth? Doesn’t look like it. Undoubtedly costs are rising and eating into profit, but some of these […]
U.S. Hotels on Alert After Q1 Occupancy Decline
The U.S. hotel market suffered a 0.5 percent decline in occupancy during the first quarter of 2016. This is the first year-over-year decline in occupancy since the fourth quarter of […]
Serving up revenue management strategy in four courses
The food and beverage and hospitality industries go together like “bed and breakfast,” “cheese and wine,” and well, “revenue” and “management.” From rooftop views to custom craft cocktails to Michelin-star […]
How to forecast hotel revenue like a pro
Forecasting hotel demand can be a challenging thing to do — whether you’re a revenue manager, an operations manager or a hotel business manager. It can feel like a constantly […]
