pricing

The drip pricing law goes into effect today and any guest browsing your booking engine from the U.S. must see the total price upfront

Of course, not every scenario will be the same. However, without real-time price optimization, you could be leaving revenue on the table

Slashing rates across the board just because your bookings pickup is soft is like noticing one tire is low and deflating the other three to even it out

More than half of property owners surveyed are still relying on manual pricing. It is no wonder the fear of losing bookings is the top challenge they face

To enforce compliance and maintain user trust, key metasearch players are rolling out changes aligned with the FTC’s directive

Hospitality may see radical sweeping changes with respect to rate parity with some countries already banning OTAs from using rate parity agreements

Rate integrity and staying ahead of competitors needs more than a well-crafted pricing strategy, it demands real-time visibility and smart benchmarking

In reality, opening your 2026 availability as early as spring 2025 can give you a powerful competitive advantage – if done correctly

While positive reviews can drive business, a single bad review can cause serious damage. But how much does a bad review really cost?

Does charging more lead to harsher guest reviews? Is there a ‘tipping point’? A rate threshold beyond which guest satisfaction might dip