pricing

Should you price Sunday as a typical weekday rate?

With the 40th anniversary of “Saturday Night Fever” upon us, Vanity Fair recently described the pop culture movie as a “fun 70s curiosity with pitch-blackness.” The special anniversary release of […]

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ADR Holds Steady in First Half of 2017 Despite Decline in Bookings

As North American hoteliers forge ahead in 2017, average daily rates (ADR) are holding strong in both the second and third quarters of 2017 despite declines in committed occupancy*, according […]

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U.S. Hotel Profits Grow in 2016 Despite Slowdown in Revenue

U.S. hoteliers enjoyed a seventh consecutive year of increasing profits in 2016 despite a slowdown in the rate of revenue growth.  According to the recently released 2017 edition of Trends® […]

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Revenue opportunities hotels miss out on when price used to say “yes” to everyone

Blog Soundbites: Today’s hotels are facing unprecedented levels of market competition Adjusting rate alone won’t recoup revenue potential or significantly gain market share Advanced technology uses automated inventory controls to dramatically […]

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Why Hotels can’t compete on price alone, articulate value

Hotels have never operated in a more fragmented or competitive booking environment than they have today. Not only are hoteliers challenged to attract the right guest, at the right price, […]

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Airbnb response to leaked plans: we fight hotel price gouging

Airbnb responded to the American Hotel and Lodging Associations (AHLA) leaked plans, to combat the home-sharing platform, by releasing their own three-part report. According to the report, consumers have long […]

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The Power of Package Bookings for Driving Hotel Revenues

Hotels are always looking for new ways to drive demand – and packages have been a solid vehicle to do just that. Packages, or combined hotel, airfare and/or car bookings, […]

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10 Under-the-Radar Advantages for Independent Hotels

The independent hotel market in Europe is a big business, in terms of employment, tourism and contribution to local economies. Most importantly for the players in the industry, independent hotels are […]

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5 Ways Revenue Management is Essential to Building Direct Bookings

Revenue management is fundamental to a well-run hotel. It’s the way hoteliers manage rates, inventory, and distribution in an effort to show the right room to the right guest at […]

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Spring trends hoteliers need to know to maximize guests bookings and margins?

Spring trends in hotel search With trivago’s 1.4 billion annual searches, we see many clear trends in user search behavior and preferences. From that data*, we ascertained some best practices […]

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