pricing

When it comes to rules, even those described as “flexible” don’t make the cut for higher profits. NB: This is an article by Bonnie Hollenhorst, Principal Product Marketing Manager at […]

While yield is a concept which has been central in revenue management for decades, what it covered and focused on has dramatically changed over the years. Yield used to be […]

One of the most complex aspects of revenue management is creating the right rate plans for your hotel. But what exactly is a rate plan? NB: This is an article […]

We know that hospitality customers are more demanding than ever before.  There’s more competition each year due to new builds and the increasing prevalence of OTAs and short-term rentals. NB: […]

Asia Pacific The hotel industry in the Asia Pacific region reported positive results in the three key performance metrics during the second quarter of 2017, according to data from STR. U.S. […]

According to the 2018 Global Travel Forecast, travel prices are expected to rise sharply in the coming year, reaching nearly 4 percent increases in some sectors. Released today, the fourth […]

The previous methods of ADR (Average Daily Rate) calculations are not good enough any longer. In the fast-paced world of the hotel industry the ecosystem of distribution channels and methods […]

When it comes to pricing, travel brands are currently facing two sets of online competition. The first is fellow travel brands within their competitive set, with whom they’re vying for […]

Most revenue managers will view their pricing as a tool to optimize RevPAR through increasing either revenue from room rates or from the number of rooms rented out (i.e. by […]

Your brand is your promise to your guests. It’s what they’re expecting from you when buying your services, whether you know it or not. As your brand’s promise is not […]