pricing

Utter the words ‘rate parity’ and we all shudder… after all, ensuring that we have the same rates on all channels isn’t always straight forward. Often the rates aren’t updated simultaneously on all channels but that is often the least of our problems.

Ted Turner, founder of Cable News Network, once said that ‘to be happy in this world, first you need a cell phone and then you need an airplane.’ An increasing […]

Understand your audience. Know your product well. Develop a rate plan. Deliver it at the right time and via the right platform. There you have it. A SUCCESSFUL RATE PLAN! […]

Flexible pricing, open-pricing, demand-based pricing, roll pricing, time-based pricing or real-time pricing- Call it what you will. Today, dynamic room pricing is one of the most widely used Hotel revenue […]

Lodging is a cyclical industry meaning that it passes over time through four distinct phases: peak, contraction, trough and expansion. Most industry participants believe that 2007 was the previous peak […]

Your budget represents your first forecast for the year. How do you make that forecast as accurate as possible? It starts with a deep dive into the past. NB: This […]

What do successful weekly Smith Travel Research (STR) reports across regions and hotels have in common? A well-executed group strategy, which answers the question, “What amount of group business, along […]

In the chaotic universe that is the daily life of Hotel Sales and Revenue Management, it can often be difficult to think of creative ways to approach pricing. Even though […]

OTAs may help hotel-room shoppers find the best price, but at what cost? Sure, everyone loves a good deal, but let’s not forget that people will pay more for the […]

Any Revenue Manager should have a set of strategies that optimise revenue and profits for their hotel. These strategies include both dynamic pricing and non pricing methods. NB: This is […]