otas
Optimizing Differently to Improve Revenue Performance
Optimizing Online Distribution The ever changing distribution landscape can be challenging to maneuver. Costly connectivity solutions often result in some degree of manual management of varied channels, which is time […]
Metasearch sites adopting instant booking for hotels
Instant booking on metasearch sites is nothing totally new, but is becoming quite a big thing, with Google having recently doubled down on it. If metasearch is leading to increases […]
Growing Reliance and Trust in OTAs
Today more than ever American travelers are relying on the innovative web and app-based platforms developed by OTAs to effectively search, compare and book travel options across hotel brands, according […]
Why booking on Google is bad for hotels
Following the lead of Kayak.com, which has turned itself into a meta-OTA-type of a service for quite some time now, TripAdvisor rolled out their “Instant Book” feature over the past […]
Google Just Upended Hotel Distribution
Google has quietly changed its approach to the hotel industry in a big way. Separate initiatives have combined to expand Google’s hotel distribution influence. 1. Consumers no longer have to […]
The Truth About Hotel Rate Parity
Many travellers do not really understand the roles of online travel agents (OTAs), travel search sites and suppliers, says travel search site Wego. Many are also confused as to who […]
Hoteliers worry about OTA mega-agency
Following the news of the DOJ’s decision to allow Expedia’s purchase of Orbitz Worldwide, members of the hotel industry are wary of what’s next, particularly when it comes to commissions. […]
Regulator closes hotel booking probe
A British competition watchdog has dropped an investigation into hotel booking rate discount, claiming a “restriction on administrative priority grounds”. The Competition and Markets Authority was handed the investigation in September […]
US watchdog approves Expedia merger with Orbitz
Expedia Inc’s $1.3 billion deal to take over Orbitz Worldwide has received approval from the US Justice Department, after intenser-than-usual scrutiny. The merger of content between the online travel agencies […]
Revenue management and marketing are ready for disruption
Revenue management and marketing are ready for disruption. The same approach with the same tools, yielding the same results is no longer acceptable. This past year, I’ve met with executives […]
