otas
Booking.com and TripAdvisor reviews appear on Apple Maps
Yelp has lost its exclusivity on providing reviews for hotel properties on Apple Maps. Entering the fray now will also be reviews from Booking.com and TripAdvisor. No official announcement has been made […]
European OTA “power player” formed by merger of Tripsta and airtickets.com
Athens-based online travel agents Tripsta and airtickets.com have merged claiming their joint size puts them among the top five European OTAs. The firms, which will continue trading as separate brands, […]
Key Areas in Revenue Management discussed
Four areas for revenue professionals to focus on for the year ahead, according to the HSMAI APAC Revenue Advisory Board Distribution The distribution landscape is always evolving and 2015 has […]
The Truth About Hotel Meta Search
Hotel marketing types love trends. Every day there is the same old story about a new thing that changes everything. It’s always a thing that, if the hotels would only start doing […]
APAC rising: why the balance of power in online travel is shifting east
Stunning landscapes and cultural spectacles coupled with rising incomes and a growing propensity to travel has seen Asia-Pacific fire the imagination of the online travel industry. Today APAC represents 25% […]
Branded Hotel Guide to Generating Revenues Above-and-Beyond the Brand
Branded hotels are in a unique digital marketing predicament. On the one hand the brand is a marketing organization and can open doors and steer demand to the branded hotel […]
The fight against the OTAs starts at check In
In any industry, a lack of competition can come with a decline in innovation and an increase in price. Without a larger field of competitors, there is nothing to incentivize […]
The OTA duopoly: Priceline vs Expedia
Online Travel Agencies, better known as OTA, have been around for almost 20 years, so we really shouldn’t treat them as a novelty by now. Expedia was launched back in 1996 while Priceline […]
Expedia Acquisitions Signal Tougher Times Ahead for Hotels
When Expedia bought out Orbitz within a few weeks of gobbling up Travelocity, it was great news for a lot of stakeholders. But it’s probably not so great for the hotel […]
Google fear a factor behind Orbitz-Expedia deal
The DOJ imposed conditions on Google after it acquired airfare software maker ITA Software, but that agreement expires next year After acquiring a competitor weeks ago and just announcing plans […]