otas
OTAs face possible UK competition investigation
UK-based lawyers at OTAs – Expedia, Priceline and TripAdvisor – are rubbing their hands with glee at the possibility the UK government’s Competition Authority might launch an investigation into the […]
Expedia Argues Hotels Are Losers in Direct Booking Push
Expedia is trying to enlist a new ally — hotel property owners — in its fight against the moves by hotels such as Hilton Worldwide, Marriott International, and Hyatt to increase direct bookings by […]
The key to a successful direct booking strategy
It is well known that online travel agencies (OTAs) are widely used by hotels as part of a diversified distribution strategy. The challenge, however, for independent hotels is that they […]
Personalisation and paradox of choice in online travel
From the Travel Distribution Summit, Europe Pamela Whitby hears that the travel brands helping consumers to find their perfect experience will be the winners. Carl Michel, the chairman of Veeve.com, […]
Can Hotels Give Distribution and Online Marketing the Urgent Attention They Need?
Managed guest relationships, integrated technology systems, and improved data collection and security are the three most critical needs of hoteliers when it comes to distribution and online marketing. That […]
Is Expedia’s Accelerator the Way Forward for Hotels ?
NB: This is an article by Taylor Smariga of NetAffinity Expedia has developed the new Accelerator program, which has begun rolling out over the past quarter of 2015. The […]
Booking.com Profits From Bidding on Hotel Names
Many cash-strapped independent hoteliers have been relatively laid back and allowed Booking.com to bid on their trademarked names and are even handing over their digital marketing and website creation […]
Understanding OTAs marketing strategies
OTAs such as Expedia, Booking.com, Kayak and Hotels.com are prolific spenders on Google AdWords, regularly logging in the top fifty search engine marketers by spending an average of $67,250 […]
Hotels and OTAs race to revamp loyalty programs
Loyalty programs had been a somewhat neglected weapon in the marketing arsenals of both hotels and online travel agencies until recent months. Major hotel chains have been adjusting their […]
Expedia tech to power dialogue between hotel and guest
Expedia has rolled out new technology for its hotel partners to enable to improve the engagement and dialogue they have with guests. Conversations is part of the Expedia PartnerCentral […]
