otas

  OTAs such as Expedia, Booking.com, Kayak and Hotels.com are prolific spenders on Google AdWords, regularly logging in the top fifty search engine marketers by spending an average of $67,250 […]

  Loyalty programs had been a somewhat neglected weapon in the marketing arsenals of both hotels and online travel agencies until recent months. Major hotel chains have been adjusting their […]

  Expedia has rolled out new technology for its hotel partners to enable to improve the engagement and dialogue they have with guests. Conversations is part of the Expedia PartnerCentral […]

  NB: This is an article by Doug Kennedy of Kennedy Training Network In an experiment comparing how call center staff interact with potential guests, employees at one OTA won […]

  Foreign hotels are looking into issues related to pricing, brand integrity and distribution infrastructure when it comes to dealing with OTAs in China. Foreign hotel chains don’t label all […]

  A recent Hilton commercial that shows people tapping away on their phones and computers as the Rolling Stones song “(I Can’t Get No) Satisfaction” plays seems relatively benign, as […]

  No hotel is an island, especially in distribution, and once you accept that fact then the wisest approach to take is to then find the right distribution channel which […]

  Online travel agencies (OTAs) like Kayak or Bookings.com will take at least 20%, roughly $32* billion dollars, in commissions from hoteliers this year. That number continues to rise as […]

NB: This is an article by Spring Engage Finding a hotel room online has never been easier. In fact, 60% of all hotel bookings are now done digitally and the […]

  Glh, the largest owner-operator hotel company in London, is poised to roll out its ‘choose your own room’ booking platform as it seeks to transform way the sector operates […]