otas

Booking.com Launches New Content API for Channel Managers

Booking.com, the global leader in connecting travellers with the widest choice of incredible places to stay, announced the launch of its new Content API for accommodation channel managers, content providers […]

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Into a brave new world for Online Travel Agents and beyond

The pace of technical change in online travel is about to speed up and take many players by surprise, according to one of travel’s largest global technology suppliers, Amadeus. Driven […]

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A closer look at customer focused strategy of Booking.com

The changing nature of the travel industry has been a hot topic at this year’s Web Summit. Gillian Tans, the CTO of Booking.com, particularly emphasised how increased mobile usage is […]

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Stop the blame game Hotels and embrace OTAs

The perception that online travel agents are “horrendously expensive” is false and they should be embraced by hoteliers, a business expert says. Speaking at Duetto’s Revenue Strategy Forum, Professor Peter […]

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Can Direct Booking Campaigns End Up With Both Sides Declaring Victory?

Shifting hotel bookings to their own websites is clearly a positive for the large hotel chains, but online travel agencies could actually come out ahead, as well. For the online […]

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Winning the Hotel Booking: Digital Marketing Summit Recap

In this article, we recap the third presentation from our Digital Marketing Summit for Hoteliers, “Winning the Hotel Booking.” The Booking phase is perhaps the most important phase of the […]

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Google Travel Business Is Already Twice the Size of Expedia’s

When is Google finally going to tie all of its travel products together and become an online travel agency to rival Expedia, the Priceline Group and, increasingly, Ctrip? Not anytime […]

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Marketing Strategies for a Competitive Advantage in 2017

According to Geoffrey Moore in his book Living on the Fault Line: Managing for Shareholder Value in the Age of the Internet, stock price is a measure of future potential […]

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Proven Hacks for Hotels to Capitalize on OTAs

The Battle against OTAs isn’t just fought at the traveler’s booking stage. In this highly competitive market, hotels much deliver exceptional service if they are to succeed. OTAs are an […]

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Lessons from an OTA on Converting Users

In the modern travel market, online travel agents have successfully retained the lion’s share of online travel bookings made by users – according to a 2016 Phocuswright study, 66% of […]

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