otas

Competition between Online Travel Agencies (OTAs) and hotels and resorts continues to heat up. Not only are direct bookings more profitable for hotels as they can avoid paying steep commissions, […]

Recently, Mr. Richard Warnick, Managing Director and Co-Chairman of CHMWarnick (“CHMW”) wrote an excellent piece in HNN: “Optimizing for Dual Success of Operators, Asset Managers.” In this article Mr. Warnick […]

Expedia today unveiled a rather smart, rather simple little bot for Facebook Messenger. The bot is designed to do one thing and do it well: It helps travelers book hotels. What’s […]

Although the hatred for the OTAs seems to have lessened slightly over the past few years, there are still many hoteliers who are adamantly against listing their rooms on OTAs. […]

Over the past few months, we have started to see a shift in sentiment and resources from the major hotel chains to encourage their clients to book directly. Loyalty programs […]

OTAs, metasearch, wholesalers and traditional travel agencies can be an important part of the mix, but they are no match for booking direct Following the launch of book direct campaigns […]

A raft of acquisitions and digital developments is helping the French chain to become a key player in industry consolidation and a serial entrepreneur has been appointed to help, writes […]

NB: This is a viewpoint by Mike Ford, managing director of SiteMinder. Oh yes, a horse is on its way to Troy as you read this. Or, has it arrived? As […]

A heavy reliance on their bookings means it is unlikely that European hotel operators will dis-intermediate from OTAs any time soon. Phocuswright research revealed at last week’s conference in Dublin found […]

Are hotels direct booking efforts really working? That was the question on many analysts’ minds during the first quarter earnings calls hosted by major U.S. hotel companies. While Hilton and […]