otas
What is The Future of OTAs Loyaty Programs
Online Travel Agents (OTAs) are known as an effective distribution channel for hotel rooms, but with more major hotel brands pushing direct bookings in an effort to reduce commissions paid […]
Hotels may have more to lose than OTAs in booking fight
In any form of combat, there are victors and losers. In the battle over hotel rate parity, however, there are a number of constituencies with stakes in the fight. Because […]
How Hotels Can Use Urgency Like the OTAs to Drive Bookings
Many people have a natural tendency to procrastinate, choosing to put things off until the very last minute. But in the world of e-commerce, brands work tirelessly to convince customers […]
Marriott Won the Starwood Battle, Now Its the Expedia War
The bidding war for Starwood Hotels & Resorts Worldwide Inc. made global headlines as Marriott International Inc. fended off China’s Anbang Insurance Group Co. to become the world’s biggest hotel […]
Weary of Disruption? 5 Simple Steps to Disrupt the Disruptors
Disruptors in the global hotel industry – everything from home-sharing sites like Airbnb, Tujia, HomeAway, BnB Hero and Roomorama, to OTAs and other new sets of investors, have been rapidly […]
Booking.com extends reach of app rivalling Google’s Trips
Like London buses you wait for news updates about mobile personalised in-destination apps and then two come along at once. Booking.com Experiences extension to cover London came this week on […]
Expedia launches Rev+, a revenue management tool
Expedia, Inc. is officially launching Rev+, a revenue management tool designed to provide hotel partners with smart, actionable data and insights. As part of Expedia Partner Central (EPC), the company’s […]
Hoteliers Continue To Try And Quantify Impact Of OTAs
The positive impact of the OTAs on hotel industry performance, at least in terms of occupancy numbers, can’t be argued, but identifying exactly where that business is coming from and […]
Why Red Lion-Expedia-Marriott raises some curious questions
Expedia has made two quite different but interesting moves in recent weeks, but what exactly do they mean? Direct, direct, direct is best is a well-worn mantra in the hotel […]
Hoteliers, OTAs battle in distribution debate
Hoteliers are holding out in the continued fight to lower OTA commission rates and bring more business in house, and representatives from both sides met during the first day of […]