otas
Expedia Begins Revealing Its Big Ambitions in Hotel Services
Expedia Inc. is in the process of introducing globally a new way for hoteliers to promote ancillary services such as discounted spa treatments, loyalty points or free parking on brands […]
The battle of the bookings: How hotels can work with, not against OTAs
Online travel agents (OTAs) may not be the ‘necessary evil’ they are made out to be, industry experts have agreed ahead of two major hotel events, with many boasting a […]
How Expedia converts visitors into customers: Part two
A few weeks ago eConsultancy published the first half of my in-depth look at how Expedia converts visitors into customers. Part one looked at traffic from organic search and direct […]
3 Ways to Recoup Revenue Lost to OTAs at Booking
OTAs have become somewhat like your worst best friend. While the exposure properties gain from OTAs is undeniable, many hoteliers are asking themselves if the pleasure is worth the pain. […]
How Nustay is using big data to deliver a heavenly hotel match
One of the key trends of 2016 will be the growth in data-driven product development and a new start up is carving a niche in this space, writes Andrew Hennigan […]
Hotel Direct Booking Won’t Hurt Priceline and Expedia
Hilton and Marriott’s substantial advertising campaigns to entice direct bookings on their websites and to steal share from online travel agencies does not mean the sky is falling for sites […]
Red Lion and Expedia: smart move or short-term fix?
Should other hotels with stretched marketing budgets or failing loyalty programmes hand over theirs to Expedia or is there another way? Two weeks ago we published a story that took […]
Reasons Independent Hotels are Better Placed to Win Market Share
The independent hotel market in Europe is a big business, big in terms of employment, tourism and contribution to local economies and most importantly for our industry, independent hotels are […]
Analysis of how Expedia converts visitors into customers
$5.73bn in revenue. Nearly $400m in profit. And a market cap of over $15bn. That’s Expedia in a nutshell. One of the largest travel sites in the world, Expedia and […]
What is The Future of OTAs Loyaty Programs
Online Travel Agents (OTAs) are known as an effective distribution channel for hotel rooms, but with more major hotel brands pushing direct bookings in an effort to reduce commissions paid […]
