otas

Recent developments in legislation throughout the world have made rate parity an important topic in the hospitality industry. But despite its frequent appearance in the news, rate parity remains a […]

A very useful exercise which all hoteliers should be doing on a regular basis is searching for their hotel brand name online and monitoring those results. With so many travel […]

It’s time to bring hoteliers and OTAs to the table. Long has the war raged over rates, commissions and availability. And in the middle of it all, the guest has […]

Customer acquisition costs in hospitality can vary depending on the property, but when guests book through third parties, hotel revenue takes a serious hit. Cindy Estis Green, CEO & co-founder […]

In a perfect world, hotels would openly compete against each other on an open market, and companies such as TripAdvisor and online travel agencies would supplement bookings when times are […]

I am frequently in contact with hotel owners and I hear too often phrases like: “AirBnB is stealing all our customers! “ “It is unfair competition! “ “They do not […]

The challenge with revenue-managing a hotel often is sticking to a sensible strategy when the competing hotel up the street does just the opposite. That might be the case when […]

At the upcoming Annual Hotel Conference, taking place Oct. 11 and 12 in Manchester, UK, Michael McCartan will be leading a talk on the relationship between hotels and online travel […]

While some hoteliers have started questioning the OTAs’ role in the hospitality industry, many still see them as the golden path to higher occupancy and survival. Don’t get us wrong, […]

You have comfortable beds, a new lobby, friendly service, and offer value that is undisputed. As a result, your guests have never been happier with your hotel. Satisfaction scores are […]