otas
What’s the ideal mix of OTA business for your property?
The groundswell of support for “book direct” initiatives is squarely aimed at reducing reliance on online-travel-agency production. Blindly following a course of action to simply reduce OTA transaction mix by […]
Hotels Should Ask Tough Questions of OTA Market Manager
How long has it been since you had lunch with your OTA market manager? I used to really enjoy those lunches when I worked briefly as a market manager for […]
Pricing intelligence tools offered by OTA’s… to trust or not to trust?
As Revenue Management becomes more and more relevant in the Travel industry and more hotels finally begin to understand the importance of dynamic pricing fluctuations, various hospitality companies start introducing […]
4 Considerations for Choosing the Right OTAs
Online travel agencies (OTAs) have taken the hospitality industry by storm. What began as a platform for selling excess inventory when demand was low, has grown to dominate the entire […]
Why Expedia or Priceline Might Be Next Great Hotel Brand
What if Expedia, Priceline, and TripAdvisor had their own hotels? What if there were less need for hotel owners to rely on hotel management companies like Hilton, Marriott, Hyatt, Wyndham, […]
Why the hotel online booking web page is now secondary
“Direct is best”; “101 ways to avoid paying OTAs”; even “How to Win The OTA War”. We’ve all seen countless taglines and blog posts of this nature. In fact, we’ve […]
Hotels step up their online game to encourage direct bookings
Getting guests to book directly on a hotel’s website rather than through an online travel agent (OTA) is a key challenge that hoteliers are gearing up to tackle in 2018. […]
Are hoteliers being fooled by OTAs for a second time?
“Fool me once, shame on you. Fool me twice, shame on me.” Hang it on a sign in the revenue department’s office. Put it on T-shirts. Heck, get it tattooed. […]
Why you shouldn’t participate in Booking.com “Risk Free Reservations”
Booking.com is launching its new programme: “Risk Free Reservations”, at least for some hotels here in Spain. They are doing so in the same way as with other programmes the […]
OTAs have learnt from hotels and now applying these lessons
At industry events experts often talk about what hotels learned from working with OTAs and how vacation rental owners and managers can leverage this hindsight to gain an advantage and […]
