otas
Can I stop OTAs from displaying wholesale rates?
It looks like Expedia could be formalizing their practice of displaying third-party rates alongside directly-contracted rates from hotels. When we first covered this back in December 2017, it seemed as […]
Metasearch power plays: What hoteliers need to stay competitive
Most hoteliers understand how metasearch advertising influences the deals visible to consumers. Bid too low and your listing won’t show. Bid too high, and your customer acquisition cost is out […]
Why OTAs provide no value for you on metasearch engines
We have always defended the notion that the value OTAs have is to provide visibility to hotels and help them generate new sales, sales that otherwise would be impossible to […]
The OTA Distraction – Pushing Rather Than Pulling
You cannot go a day online in the hotel community without seeing a ton of OTA related discussion. NB: This is an article by David Lund, founder of The Hotel […]
Owners vs Operators: Interest Misalignment of Distribution Costs
Currently, most hotel management companies/operators earn their room-related management fees as percentage of gross room revenue, irrespective of whether room revenue is generated from OTA bookings or bookings that are […]
Death of Priceline’s Name Your Own Price Is Drawing Near
Priceline.com ended its Name Your Own Price bidding service for car rentals Monday, as it did for flights in 2016. When Priceline.com debuted more than 20 years ago, it was […]
How Airbnb changes may transform online booking space
Airbnb is on a blitz as of late, announcing major product changes, wooing hotels, and drawing the battle lines against the OTAs all within the span of a few months. […]
4 Ways to Negate Effects of New OTA Accounting Standards
Effective January 1, 2018, several new accounting standards became mandatory for the hospitality industry in the U.S. The most important of these standards concerns revenue recognition, and more concretely how […]
Are Online Travel Agencies (OTAs) As Bad As We Think?
If you ask a hotel manager to compare an online travel agency to another life form, the response will generally not be flattering. Lianas in a tropical rainforest, for example. […]
Expedia and Priceline battle the digital duopoly
An older gentleman stands in front of a temple in Siem Reap, Cambodia, gazing up in wonder as sunlight glints off his white hair and wizened face. As he begins […]