otas

As online businesses have become more skilled in their use of data, the online purchasing journey has evolved from a three-stage funnel into a complex, interconnected web.

The relationship between travel providers and online booking sites are based on contracts that detail how much information an airline or hotels will share with those sites.

An effective hotel website will show travel consumers exactly how resort fees will fund their experience. AHLA’s research found 70% of consumers prefer the resort fee to be separate.

We are busy right? So what’s the problem? Well, the problem is real profitability lies in the detail. So here are top 5 revenue management tips for ensuring your Summer is as profitable as possible:

With Booking.com making the controversial move of charging commissions on hotel resort fees for the first time this week, rival Expedia Group isn’t ruling out matching the new stance.

Majority of hotels will still need the reach and advertising budgets of OTAs to help attract as many guests as possible, while OTAs need hotels to provide varied and attractive options to their visitors

Not that long ago, an OTA was seen as a partner and often junior members of our teams were allowed to sign contracts without a second thought. My advice now, is to take back control.

In a game-changing move to better compete against Booking.com, Airbnb is eliminating guest fees for many property managers and hotels that sign up for its service beginning June 4.

If the decentralised, blockchain-based distribution platform that Nordic Choice has been working on with Winding Tree is to succeed, it will need widespread industry support and buy-in.

While cancellations affect a hotel’s ability to forecast revenue and impact their income in real terms, they are used by OTAs as a marketing tool – one that benefits their growth, rather than hinders it