otas

Google will continue to want as many players advertising on its platform. OTAs and metasearch sites will need to adapt and evolve. It just means the industry is playing the game by Google’s rules

Obviously OTAs also offer a big marketing opportunity for hotels, but they still want to push for direct bookings and escape restrictions on parity rates

Within 14 of the 20 tourism destinations, direct bookings – gained via a hotel’s website – either climbed the list from the previous year or maintained their position among the top five spots

As Google has risen to become a travel powerhouse in recent years, a complex situation has developed between the search giant’s marketing efforts and its travel selling arm

In its annual round-up, STAAH reveals the top 10 booking channels that have helped accommodation providers around the world, acquire more guests booking online

In this podcast we talk about the topic of Distribution Strategy, how this is changing for the future, what part do OTAs play and where does Google fit into this changing landscape.

While online travel agencies are a valuable resource for keeping heads in beds and gaining exposure, the cost of bookings that come through OTA channels hardly ends at the commission.

I am not telling you to give up on a price comparison widget. What I’m doing here is simple: I’m proving facts. The facts say price check tools might be useful but only if placed in the right context.

While OTAs have traditionally had their results appear in hotel branded search results, Google’s new “BERT” algorithm update has already decreased those appearances and had a significant impact

If you go through a third-party booking site to make hotel reservations, you’ll see certain hotels pop up first over others. In the case of Expedia Group sites, such as […]