otas

13 Insanely Useful Ways to Improve Your Hotel’s OTA Bookings

Just like you should not depend on only a selected OTAs for bookings, you should not also depend only on OTAs to get your bookings

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How to Choose the Best Payment Processor for Your Direct Channel

The entry into force of PSD2, means it is time to think about implementing a good payment processor or PSP and integrate it into your booking engine

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ABNB IPO: Why Airbnb Could Overtake Booking.com

Airbnb could grow into the most important, if not the biggest travel company, meaning Airbnb’s stock could be undervalued relative its potential

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How to Use Hotel Metasearch to Increase Direct Bookings

Hotel metasearch represents a huge opportunity to increase your profitability. But how do you make sure it’s successful for your hotel?

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If the Meerkats were fined £18m, what about the OTAs?

The competition watchdog, the CMA, fined Comparethemarket.com (home of those TV meerkats) £17.9 million last week. What heinous offence had Sergei and his cuddly friends committed to warrant such a hefty financial […]

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Metasearch Advertising Just Got a Lot More Complicated

Search for your hotel in Google’s metasearch engine. Seeing more ads from OTAs or more from metasearch engines? Can you tell the difference?

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How Revenue Managers Can Become Indispensable

How Revenue Managers Can Become Indispensable

Dori puts forward his views on why it’s even more important in the current climate that Revenue Managers must make themselves indispensable

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man piling coins up shows how google pay per stay can add demand and revenue to hotels

Get Most out of Google Hotel Ads Without Wasting your Marketing Budget

Hotels who have not moved to Google Pay Per Stay (PPS) offering are missing huge opportunity to capture demand without risking their cash flow

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video thumbnail of discussion with cogwheel marketing about metasearch

Are Branded Hotels Wasting Money on Metasearch Right Now?

We discuss why in this current climate and changing guest profile, metasearch is just a channel shift and not producing incremental revenue

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booking.com are one of many otas who charge hotels fees

Use Booking’s RateIntelligence tool? Upgrade Before End November 2020

If you use Booking.com’s free rate-shopping tool RateIntelligence, you’ve probably heard that, on 30th November 2020, it will be discontinued

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