otas
Metasearch Advertising Just Got a Lot More Complicated
Search for your hotel in Google’s metasearch engine. Seeing more ads from OTAs or more from metasearch engines? Can you tell the difference?
How Revenue Managers Can Become Indispensable
Dori puts forward his views on why it’s even more important in the current climate that Revenue Managers must make themselves indispensable
Get Most out of Google Hotel Ads Without Wasting your Marketing Budget
Hotels who have not moved to Google Pay Per Stay (PPS) offering are missing huge opportunity to capture demand without risking their cash flow
Are Branded Hotels Wasting Money on Metasearch Right Now?
We discuss why in this current climate and changing guest profile, metasearch is just a channel shift and not producing incremental revenue
Use Booking’s RateIntelligence tool? Upgrade Before End November 2020
If you use Booking.com’s free rate-shopping tool RateIntelligence, you’ve probably heard that, on 30th November 2020, it will be discontinued
How to Not Lose Money Using OTA Discounts!
There is no ideal solution to this problem. Getting the maximum benefit from the discounts will mean giving away control to the OTA
Update Covid-19 Hotel Attributes on 3rd Party Websites
Google my Business, Trip Advisor, and OTA’s have set up their COVID-19 communication opportunities as attributes check boxes
The Future of OTAs: What to Expect From New Adaptive Strategies
OTAs have always been a subject for debate with hoteliers. Should we reinforce our direct channels of distribution or rely on intermediaries?
Hotel Marketing & Distribution: Something New or Same Old, Same Old?
Have things changed in how OTAs have been running their business from operational perspective? In 2 single words: Marketing and Distribution
Metasearch Advertising: Should I Invest Hotel Marketing Budget?
A user must be looking for YOUR hotel and rates for the MetaSearch option to be available. This is part of a hotel’s “book direct” strategy
