online

If you have been thinking that optimizing website content for SEO is enough, then it’s time to change mindset. You have to stay across the latest updates

Your hotel’s website is where potential guests are first introduced to your brand and often the landing page for online media campaigns

A recent study revealed there are 3.78 BN social media users worldwide. It is certain that your target audience is reading reviews about your hotel online

Gen Z is the first generation of “digital natives,”. Start marketing to this demographic now as their buying power increases over the next decade

The quantity and quality of your reviews, management responses, social media posts and photo uploads play a key role in your hotel reputation management

Today we are going to share 6 untold features your hotel website should have to get more bookings. What are the hidden gems that still remain untold?

Having an on-brand design for your website may be the key in connecting with your customers at a time where many uncertainties exist

Google plays a vital role in the success of luxury high-end hotels. Google my business (GMB) for luxury hotels is a fundamental of effective marketing

We will explain what metasearch engines are, how they work, and how hotels can connect to main platforms and get the most out of this partnership

Here, we look at five takeaways from the research that hoteliers should keep in mind about OTA travelers as properties reopen their doors