online

Drive More Bookings: Innovative Strategies for Hotel Landing Pages

By leveraging custom landing pages in conjunction with enhanced social media marketing posts, hotels can significantly increase booking conversion rates

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5 Steps to Master the Inspiration Stage of the Guest Journey

The inspiration stage is when the idea of a trip is just a seed in your mind. It’s all about possibilities. Hotels can be part of this dreaming phase

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person holding a drawing of a sad face reflecting the results from their outdated hotel social media strategy

Why Your Hotel’s Social Media Strategy is Outdated (And How to Fix It)

Let’s explore why your hotel’s social media approach might need a serious update, and more crucially, how to modernize it for today’s digital landscape

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two gauges showing comparative performance reflecting need for hotels to conduct an in depth analysis of their hotel website performance

How to Analyse Your Hotel’s Website Performance – In-Depth!

Your website is the pillar of your online marketing and sales strategy, and measuring its results is crucial to adjusting your online sales strategy

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How to Perfect Your Hotel’s Direct Booking Strategy

Elevating your hotel’s direct booking strategy is an ongoing process that demands attention to detail and an adaptive approach

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How To Optimize Metasearch Bids For Direct Bookings

Approaching metasearch with the expectation of stretching your budget across every aspect of your bid modifiers may not yield the desired results

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percentages and arrows declining reflecting dma impact to hotels with a 30% reduction in clicks and bookings on google hotel ads

DMA Impact: 30% Drop in Google Hotel Ads Clicks & Bookings

The key impact of the DMA implementation is hotels have lost visibility, lost direct sales capacity, reduced profit and increased intermediary dependence

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mechanical figure in the thinkers pose considering the evolving hospitality trends and ai driven technologies

AI Driven Technologies and Trends: What’s Next for Hoteliers?

The hospitality industry is poised for significant change in 2024, largely driven by AI technologies and shifting consumer expectations

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person accessing messaging on a mobile phone illustrating the importance to hotels for enhancing the guest experience

Hotel Mobile Messaging: Enhancing Guest Experience

Guest messaging should highlight the unique features of the hotel and appeal to the interests of the target audience to drive bookings and increase revenue

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person on a laptop with credit card possibly making direct booking on a hotel website reflecting the importance of hotels controlling their channels to reduce ota dependency

Best Practices to Gain Bookings on Your Hotel Website

In an era where travelers increasingly rely on online platforms to make their travel arrangements, having a user-centered hotel website is paramount

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