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OTAs Deliver Business. Can Hoteliers Do Better?

As business slowly wakens from hibernation, how should hoteliers address OTAs? According to some, it’s time to beat them at their own game

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privacy protection is impacting email marketing

How Privacy Protection is Changing Email Marketing

With third-party data and many traditional email metrics gone for good, this first-party data is going to be vital to the success of marketing efforts

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How Hotels Can Best Fight Against OTAs with Paid Search Marketing

A worthwhile strategy for many hotels was to decrease their upfront marketing costs while increasing their contribution of bookings from OTAs

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How to Respond to Hotel Reviews and Increase Your Online Appeal

Reviews are the perfect opportunity to see what your guests really think and for previous guests to communicate their experience to future travellers

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City Hotels See a Small Boost and Mobile Revenue Soars at 60%

While it’s uncertain how indoor dining restrictions across the industry will make people feel, let’s focus on our latest hotels booking trend for now

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Why Guests Use Social Media DMs to Contact Hotels

Direct Messages can feel personal or private, but understanding why guests send you DMs can help you frame your reply, giving a seamless experience

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article image for lybra Recovery of Spanish Tourism: Summer Trends & the Impact of the Delta Variant in the UK

Recovery of Spanish Tourism: Summer Trends & Delta Variant UK Impact

The decisions taken regarding foreign mobility by the UK and Germany, two important markets for Spanish tourism, have had a strong impact on Spanish tourism

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What Do Shortened Summer Booking Lead Times Mean For Your Hotel?

Pre-pandemic, the hotel industry was noticing booking lead times gradually shortening over time due to changes in guests’ lives and their behaviour

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booking.com are one of many otas who charge hotels fees

What Booking.com Was Doing to Gain Market Share During Lockdown

We’re living in uncertain times never seen before in the sector, as well as a change in the paradigm of online shopping and Booking.com knows it

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How to Attract and Convert Last Minute Bookings

According to a Google study, 48% of experiences are booked in-destination. Last-minute bookings are the biggest travel trend, especially since COVID struck

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