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Media planning for the hotel industry has changed, and that’s not a bad thing. In fact, it is about time. For too long our sector has been stuck in a rut

If you want to stand out in the mind of your guest and create loyalty, personalising their journey and showing you care about pleasing them is the solution

Ensuring your direct sales maintain their quota is in your hands. If you wait for everything to return to normal, OTA’s will be the ones to exploit change.

Central to a sustainable de-risked distribution strategy will be optimizing your distribution health – both in terms of rate integrity and visibility

Forecasts project pent-up demand for travel experiences in the Asia Pacific region. Flexibility in marketing and delivering new experiences will be critical

We’ve seen optimistic movements in both hotel demand (searches) and the rate of new COVID-19 cases. Below we break down the top trends and updates by region

Experience marketing uses the unique aspects of your property to develop social media campaigns to attract guests. So, begin by thinking of the 5 senses

Google Hotel Ads Shared with Text Ad Feeds. This was probably the announcement from Marketing Live which will have the most impact for hotels

In order to prepare for the reopening and upcoming booking boom you need to have these key components of a highly converting website in place

Covid did not create cancellations, but it will perpetuate them. Hoteliers must understand the patterns because it helps determine how to combat the issue