online

Getting the GMB basics right is very important so let’s look at a powerful way to drive bookings to your restaurant by adding a ‘Reserve a table’ button

The travel sector is beginning to show recovery signs. There are two free Google tools within Travel Insights that provide rich data and actionable insights

European travel is beginning to see the green shoots. In stark contrast to consumer searches over summer 2020, hotel and flight searches are now increasing

As people start thinking, browsing and booking their autumn breaks, look at your booking engine, marketing and communications as a whole

Nano-influencers are people with up to 10,000 followers, and they are who could bridge the gap organically between your hotel and its next guests

Look for more niche distribution channels where you can capture the domestic market or OTAs in countries where you believe there could be a potential market

With global search and booking volumes continuing their recovery, there’s a great opportunity to get on the front foot with your direct booking strategy

Ultimately, price is only an issue in the absence of value. By demonstrating value, hoteliers can give their guests the extra nudge to book their stay

As business slowly wakens from hibernation, how should hoteliers address OTAs? According to some, it’s time to beat them at their own game

With third-party data and many traditional email metrics gone for good, this first-party data is going to be vital to the success of marketing efforts