online

Handling reviews and online reputation manually across hundreds of sites is no doubt a challenging task, but your online reputation has a commercial value

In the third quarter, nearly 70% of global searches were made 0 to 30 days out, which was a 15% search increase compared to the previous quarter

By selling your hotel as an experience through content, you’re much more likely to succeed in relation to engagement and conversion

Diving into your bookings and website activity, you can better understand what’s working, what’s not, and where you are losing potential guests

Black Friday alone can make or break a hotel’s revenue reports for the year, so it is imperative hoteliers make sure their campaigns are set up for success

Hotel fly wheel marketing emphasises on personalisation. As a matter of fact, it can be used to smoothen out every strategy you deploy to attract guests

Whether destinations, intermediaries, hoteliers or local operators, the common desire of the European travel industry is the return of long-haul tourists

Three of the most significant sources of bookings for hotel and other properties are online travel agencies (OTAs), metasearch sites, and your hotel website

A luxury hotel website is the first point of contact and your online website presence and optimisation is an ongoing process that must not be neglected

Almost everything you do from a marketing point of view could have impact on your direct bookings. Take the time to understand the channels at your disposal