online

Guests as Influencers: How to Reach Out About Positive Feedback

The experience you have reaching out to guests, commenting on their posts, and sharing their positive feedback with followers will build sense of community

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Marketing Budgeting for 2022

Because digital marketing changes so quickly, it is important to make sure your online presence is keeping up with it as budget season arrives

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How to Handle Guest Compliments and Complaints Using Social Media

Social media is a place where a guest expects some level of speed and brevity across all communications, so knowing when you receive a message is crucial

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Use These US Holiday Insights to Prepare Your Marketing Strategies

Bookings for 2021 holiday travel met or surpassed 2019 levels after the vaccine rolled out, until mid-July when Delta variant slowed down trip planning

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#FOMO and an Impending Cookie-less Future

The cookie less future points to a more deliberate online marketing experience that utilizes first-party data and works within confines of data protection

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The Dos and Don’ts of Responding to Guests on Social Media

While most happy guests tend to leave good reviews or make positive social media posts, sometimes a guest may want to reach out to you directly

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Your Hotel’s Complete Guide to Facebook Marketing

We give you an overview of why Facebook marketing can be so important for your hotel, how to get started, and a tips and tricks to do it effectively

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words search engine marketing on a blue piece of paper posing the question sem vs metasearch marketing

SEO vs SEM: What’s the Difference and How Can Both Benefit Your Hotel

SEO and SEM are two of the most common abbreviations in the acronym soup of digital marketing. What’s the difference and how can they benefit your hotel?

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5 Smart Lessons On Hotel Website Navigation

It is our duty to provide a website with better navigation. Designing strong navigation is both an art and science in information architecture.

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Why Should Every Hotel Be Using Google Hotel Ads?

Google Hotel Ads allow you to be right up there (with your best rate!) beside the OTAs when someone initially Google searches for your hotel

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