online

Three of the most significant sources of bookings for hotel and other properties are online travel agencies (OTAs), metasearch sites, and your hotel website

A luxury hotel website is the first point of contact and your online website presence and optimisation is an ongoing process that must not be neglected

Almost everything you do from a marketing point of view could have impact on your direct bookings. Take the time to understand the channels at your disposal

Now is the time to consider and amplify all the merry-and-bright offerings your hotel can provide to bring a special twinkle to this time of year

With all these new features and updates, it looks like Google is going to provide users with a highly intuitive experience on the search engine

Receiving negative reviews can be bad news for GMs and owners. However, TripAdvisor won’t remove negative reviews simply because they paint a bad picture

The merger of Cendyn and Pegasus provides hoteliers with a platform to maximize the direct-booking channel, enhancing the guest experience end-to-end

Topical marketing helps establish you as an authority in your local area and lays the foundation for growth and success

Where hotels are concerned, Cyber Weekend is an ideal opportunity to increase occupancy during low periods and shoulder dates, and increase voucher sales

Have you picked up running and optimising your Facebook marketing? Let’s look at some common mistakes advertisers make and how to avoid them