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The Importance of Strategic Reputation Management

More than ever, guests have less brand loyalty. Today’s traveler is motivated by factors including price, location, and, importantly, your online reputation

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Social Media Marketing: Cheat Sheet for Hotels

To establish a successful and thorough social media marketing strategy, here are three social media marketing tips for you:

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Google Simplifies HowTo, QAPage and SpecialAnnouncement Schema

A few days back search engine giant Google said that they were removing 12 structured data fields from the help document of key schema

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The 3 Key Trends for Latin American Travelers in Q3

In line with what we saw on the global scale, Latin American travelers are eager to travel during the November and December holiday season, too

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Demand Data Shows Travel Over 2021 Holiday Season Will Surpass 2019

Travel demand is higher than ever surrounding US holidays. Demand data indicates that travel over the 2021 holiday season will surpass both 2019 and 2020

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article image of the Charlottehaven Hotel in an article about increased website conversions

Increase Website Conversions by 71.9%: Charlottehaven Hotel Case Study

The hotel was looking for a tactic to retain people on the hotel website, and encourage weekday reservations

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How To Get Started With Google Hotel Ads (GHA)

Google Hotel Ads is just part of an entire ecosystem that Google has become, through which potential travellers can plan and execute their travel bookings

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How to Promote your Facebook and Instagram Reserve Button

One tool dedicated exclusively to restaurants and can help drive revenue from social channels is the official Facebook and Instagram “Reserve” button

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The 5 Key Trends for Asia Pacific Travelers in Q3

When looking at search data for APAC-based travelers, there’s a marked difference between the first two months of the quarter and September

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8 Reasons to Adopt WhatsApp in Your Hotel Strategy

If you’re still unsure about whether or not to adopt WhatsApp in your communication and sales strategy, we’ve listed 8 reasons in this article

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