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person on a laptop with credit card possibly making direct booking on a hotel website reflecting importance of analysing unconstrained demand

10 Direct Channel KPIs Every Hotelier Needs

Data analytics can help understand direct channel performance, but true value comes from comparing your brand to the market and identifying growth potential

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Why Book Direct is Better for Everyone

The book direct channel was second top revenue maker for Irish and UK hotels in 2021. This highlights the need guests have for a direct hotel relationship

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How Google’s Topics API Could Affect Hotel Paid Search Campaigns

Topics API, or Topics for short, is a targeting proposal aimed at replacing 3rd-party cookies. It is designed to give web searchers easier privacy control

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Ways to Lower OTA Commission and Increase Profitability

Calculate the ROI of each OTA channel. Look at how many bookings and how much revenue each one brings, then crosscheck with the commission rates

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10 Social Media Trends Hotels Should Watch for in 2022

Hotels need to combine both online and offline marketing. Publishing consistent, engaging content on your social media channels gives enormous opportunities

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traveller looking at a hotel reviews on a laptop reflecting importance of reputation management and it's impact on driving hotel bookings

5 Tips to Leverage Guest Reviews on Your Hotel Website

With the majority of travelers looking for reassurance, there is a significant risk they leave your hotel website (without booking) to check reviews on OTAs

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How to Invest Your Hotel Digital Marketing Budget Wisely

If you have a small budget, it’s a waste to split that between SEO, SEM, PPC, Metasearch. Instead of spreading horizontally, go vertical in one or two areas

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Mastering the Art of Hotel Email Marketing

Email marketing mustn’t be an afterthought. Hoteliers should take full advantage of minimal effort for maximum return with increased email marketing efforts

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Google Hotel Ads: Are you feeling the FOMO?

We explore how Google Hotel Ads can help hotels increase their direct bookings, and share best practices to ensure your hotel generates the best results

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Social Media Marketing Strategies That Impact Hotels in 2022

Technological leaps, extensive repository of buyer data, and billions of active users make social media marketing a key tool to establish your hotel voice

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