online

Metasearch is a very important part of your overall marketing mix. It helps increase online reach and can help to increase your hotel direct bookings

Segmenting your hotel email marketing campaigns based on precise, hotel-specific parameters is the difference between success and failure

Your keyword strategy is only one half of your overall paid search strategy. The other half is when and how much you choose to bid

Website designs that feel relaxed, accommodating, and anticipate visitor needs build trust, leading to stronger engagement and loyalty in the long run

Repurposing your blog content is a way of recycling existing content by turning it into something new for a different channel or updating it accordingly

On a global level, the last quarter of 2021 had its ups and downs, but evidence continues to build that travel shoppers are ready to see the world again

Not every hotel marketing tactic or package will tickle your guests’ fancy, so you need to look at your guests’ online and direct feedback data

A large majority of customers book hotels online. Even travelers who use OTAs often check out the best features of hotel websites

Searcher conversion rate measures a booking engine’s success, whereas user conversion rate measures combined performance of your website and booking engine

Hoteliers are short staffed and sometimes social media is last priority. What we have learnt these last 2 years is not to forget our transient guests