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10 Direct Channel KPIs Every Hotelier Needs
Data analytics can help understand direct channel performance, but true value comes from comparing your brand to the market and identifying growth potential
Why Book Direct is Better for Everyone
The book direct channel was second top revenue maker for Irish and UK hotels in 2021. This highlights the need guests have for a direct hotel relationship
How Google’s Topics API Could Affect Hotel Paid Search Campaigns
Topics API, or Topics for short, is a targeting proposal aimed at replacing 3rd-party cookies. It is designed to give web searchers easier privacy control
Ways to Lower OTA Commission and Increase Profitability
Calculate the ROI of each OTA channel. Look at how many bookings and how much revenue each one brings, then crosscheck with the commission rates
10 Social Media Trends Hotels Should Watch for in 2022
Hotels need to combine both online and offline marketing. Publishing consistent, engaging content on your social media channels gives enormous opportunities

5 Tips to Leverage Guest Reviews on Your Hotel Website
With the majority of travelers looking for reassurance, there is a significant risk they leave your hotel website (without booking) to check reviews on OTAs
How to Invest Your Hotel Digital Marketing Budget Wisely
If you have a small budget, it’s a waste to split that between SEO, SEM, PPC, Metasearch. Instead of spreading horizontally, go vertical in one or two areas
Mastering the Art of Hotel Email Marketing
Email marketing mustn’t be an afterthought. Hoteliers should take full advantage of minimal effort for maximum return with increased email marketing efforts
Google Hotel Ads: Are you feeling the FOMO?
We explore how Google Hotel Ads can help hotels increase their direct bookings, and share best practices to ensure your hotel generates the best results
Social Media Marketing Strategies That Impact Hotels in 2022
Technological leaps, extensive repository of buyer data, and billions of active users make social media marketing a key tool to establish your hotel voice