online

If you aren’t prepared for the “cookieless world” then call a lifeguard ASAP!  One wave that nobody is talking about is Google Analytics 4 or “GA4”

Using guest data and creating a personalised journey for these guests, you can provide great customer service and improve overall impression of your hotel

There are several options when it comes to metasearch engines. The following list contains some of the top companies your hotel should consider working with

As the digital evolution continues, lines between sales, marketing, and distribution blur. Technology plays a larger role in hotel distribution in China

Michael talks about how the hotel sector should be leveraging the direct booking desire and also outlines 3 digital marketing trends hoteliers consider

As metasearch continues to accelerate now is the time for hoteliers to invest in understanding the operation and benefits metasearch offers

A good hotel website will have several key functions that lead to conversions, customer satisfaction, and brand loyalty. We outline the main objectives:

Winter hotel bookings in Portugal have surpassed 2019 numbers for the first time since the start of the pandemic

A sure sign your hotel’s Instagram follower count has been artificially inflated with fake followers is to click on your hotel’s followers’ link

Branded keywords are sometimes referred to as ‘brand protection’. It’s important that you’re bidding on these keywords if only for insurance purposes