online

Before you start tweaking your distribution strategy, go back to the drawing board and see if your business objectives are still valid

Next time someone highlights ROAS take a minute and ask yourself…”okay, that’s great but let’s peel back that number because the devil is in the numbers”

With influencer marketing, you have a lot of control: who promotes, what audience it will reach, what the content will say and when it will be shared

You can now have visibility in results and listings across Google Search, Maps and the Assistant which significantly increases direct booking opportunities

It’s important to unlock revenue potential even while travellers are still deciding on their plans if you want to stay ahead of the competition

Just how do you ‘own your search results’ in 2022 and control as much as humanly possible of what appears on your brand’s SERP (Search Engine Results Page)?

From saving distribution costs to growing brand awareness and scaling your outreach to new and repeat guests, discover the benefits of email marketing

We explore three ways that mobile technology can remove barriers to personalization, thus paving the way for a seamless and customizable guest journey

OTAs are just a channel… nothing more. This is your hotel, your guests, you provide the service to make your customers feel welcome, but check your T&Cs

Given the multifaceted benefits of hotel content management and distribution, it’s essential to understand how it can impact your hotel bookings and revenue