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How many revenue managers use Google Analytics data as a tool to help make the right decisions and what Google Analytics data and KPIs can they work with?

When you choose to use a no-code platform to build your website, you are, indeed, building with code without having to do any actual coding

If you aren’t prepared for the “cookieless world” then call a lifeguard ASAP!  One wave that nobody is talking about is Google Analytics 4 or “GA4”

Using guest data and creating a personalised journey for these guests, you can provide great customer service and improve overall impression of your hotel

There are several options when it comes to metasearch engines. The following list contains some of the top companies your hotel should consider working with

As the digital evolution continues, lines between sales, marketing, and distribution blur. Technology plays a larger role in hotel distribution in China

Michael talks about how the hotel sector should be leveraging the direct booking desire and also outlines 3 digital marketing trends hoteliers consider

As metasearch continues to accelerate now is the time for hoteliers to invest in understanding the operation and benefits metasearch offers

A good hotel website will have several key functions that lead to conversions, customer satisfaction, and brand loyalty. We outline the main objectives:

Winter hotel bookings in Portugal have surpassed 2019 numbers for the first time since the start of the pandemic