online

We look at what remarketing and retargeting for hotels are, how they work, and why hotels should be using these tactics in their hotel PPC campaigns

The world is not going mobile. It already is mobile. You can tap into this behavioural pattern to drive direct bookings and boost your ancillary revenue

Stephanie and Connor look at areas where revenue management and marketing can work together in a blissfully happy marriage of knowledge and expertise

What’s the best place to connect with an audience eager to spend money in exchange for relaxation, adventure, and memories? Social media, of course!

After all that work building tantalizing offers, hotels need to market them. Bad website design or unintuitive shopping experience will mean they are wasted

Demand for flights to Spain has decreased and is still unstable, but there is no renunciation of spring travel in favour of future dates

To compete with OTAs, hotels need to leverage the power of social media and create an influencer marketing strategy

Despite your best intentions, you could be making mistakes with your hotel website that may cause you to lose potential bookings

Before you sign up, there are a lot of elements you’ll need to consider to create a stand out hotel listing – from photography to amenities and pricing

When Genius members look for a property that is a Genius partner, that property will stand out, increasing the chances of the property getting booked