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Preparing upstream and leveraging marketing technology on your hotel’s website is key to increasing direct channel conversions

The Hotel Details Card will also show a price comparison using Google Hotel Ads which give the user all their available booking options in one place

As Google and other providers look to phase out the cookie, the use of first-party data, or data that is owned by the brand itself, will be crucial

Today, hotel business managers can easily and quickly craft gorgeous and functional hotel website with little to no experience

Now is the time to take the reins and boost your direct bookings. We ho ho hope these examples inspire you to create your most festive holiday campaign

Similarly to the vast majority of a digital marketing pricing, there are a lot of factors which influence the price of SEO. We’ve explain a little more:

Apply these personalization and design strategies to grow your direct booking channel while ensuring that your hotel website stays true to your brand image

Every phone call should be treated as a critical opportunity to establish a positive relationship that results in a booking and, ultimately, a loyal guest

While AI is not designed to replace your entire call center, it can significantly allow those employees to give full attention to more complex reservations

Pre-authorizations are an indispensable way to preserve cash flow as they protect hotels from losses like late cancellations, chargebacks and no shows