online

Here are five fundamental tips for a strong hotel social media strategy that increases guest engagement and bookings

While Google Business Posts may not be overwhelmingly successful on their own, posting somewhat regularly can improve your rank in Google’s algorithm

Attracting potential guests to your website and delivering a pleasant navigation experience is only part of the eCommerce equation

These are especially important as hotels look to optimize their booking channel and increase conversion rates, which have historically been very low

Does your property or group of hotels have amazing value to offer, but online visitors keep abandoning your hotel website before booking

Make sure your mobile website showcases your property with stunning images, glowing reviews, recommendations and special promotions

If price comparison widgets (PCWs) were useful we would see shorter booking journeys, which is the exact opposite of what we’ve been seeing in recent years

As the trend of wellness travel continues to thrive, there is clearly an opportunity to find the right positioning and communication of relevant packages

Tourists seek the most flexibility possible, and the direct bookings channels’ flexible terms, scope for changes, and instant refunds can win out

How you remarket to guests is imperative. The goal should always be to optimise the booking journey, the website being a part of the whole journey