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There’s nothing wrong using OTAs and they can still be incredibly valuable and handy part of an overall selling strategy – they have their place in the mix

SMS marketing offers a variety of unique ways to keep communication flowing. SMS can get you one step ahead to improve your online reputation

As the travel landscape continues to evolve, we work to bring your customers helpful and comprehensive experiences wherever they’re searching across Google

A hotel pre-arrival email offers a fantastic chance to drive incremental revenue. Unfortunately, many hotels overlook these benefits

Small hotel remarketing is a trend today. If you own a business in the same industry, then this article is something that can help you learn how to do it

The first decision hotels should make is withdrawing from the “Payments by Booking.com” program. Our bet, however, is Booking will make it mandatory

Your landing pages are a seemingly small, yet crucial part of marketing campaigns and how you go about portraying, communicating and selling offers

Metasearch Marketing stands at the intersection of the 3 most prevalent marketing themes for 2022 – Google, Personalization, and AI.

RevMarketing Automation (RMA): What is it, Why is it important, How can it bring together the revenue and marketing teams, and what problem does it solve?

Benchmarking your hotel against your competitors is one of the most important tools in developing a robust direct channel strategy