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While there isn’t a “one-fits-all” solution in hospitality marketing, there are basic strategies that will help increase revenue, reservations and retention

Don’t approach OTAs the same way year round. If your peak season is the summer and your off-season is winter, modify your OTA inventory to reflect that

TikTok has quickly become one of the most popular marketing channels for a variety of businesses and industries, including hospitality

Material direct booking benefits can be something really special that also positively impacts the overall guest experience; these are often really effective

We have outlined ideas that are easy to implement, involve no costs and have a proven track record in the hotel industry in bringing you website traffic

The more guests lost to booking abandonment, the more hotels must spend to attract new leads. This is alarming when we consider cost of customer acquisition

Evaluating your metasearch campaigns depends on the objective you have set for your hotel. The goal of metasearch campaigns is to protect your hotel’s brand

It is important to invest time and energy into your OTA presence too. Here’s how to make the most of your OTA profiles to attract more guests to your hotel

The metasearch landscape is developing fast. Many positive updates have been made by metasearch giants, one notable update being Google eliminating fees

SEM and metasearch marketing utilize paid advertising to help properties compete online for increased website traffic and direct bookings against OTAs