online

Facebook offers multiple ad types and formats, making it easy to hone in on your target audience and reach them at the right time in the conversion funnel

In a business like the Hotel industry, where the competition is exceptionally cutthroat, one thing that will help you stand out is your content

Along with understanding your guest expectations and needs, leveraging hotel digital marketing tactics needs to be at the top of your list of objectives

Many travel companies provide virtual reality elements. It allows users to experience a digital version of a hotel room, or even look at nearby attractions

We look at how to make a request to signup for a hotel newsletter more enticing, more exciting, and more importantly, more efficient for your hotel business

Personalization and the dialogue we establish take on special relevance, and enable us to improve the user experience and increase web conversion

A focus on direct distribution is not new but given evolving changing customer behaviours what now underpins its success?

Making the switch to Google Analytics 4 sooner rather than later will allow your hotel’s marketing team to migrate more data for stronger insights

We look at the top performing Facebook ads images from the previous year to determine not only which are performing well, but the best practices to be true

A successful hotel digital marketing and sales strategy must clearly let guests know they will get the best offer if they book direct via your hotel website