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Dynamic Budgeting is to see beyond the false clarity of commission thresholds, to embrace investment as strategy, and to reclaim the guest

We walk you through exactly why landing pages matter for SEO, how they work, and what makes a landing page not just rank well, but convert too

For many hotels, being listed on two or three big global OTAs feels “enough.” but limiting yourself to a few channels restricts your revenue potential

When users see AI summaries at the top of search results, including OTA listings, reviews, and travel guides, they may not click through to your website

The opportunity to capture holiday demand no longer begins in the fall – it starts months earlier. Two key factors that will impact hoteliers this year are:

In this article, we outline 10 things you must look out for when it comes to your website and the booking engine you’re using for your hotel

This case study offers valuable insights for general managers, revenue leaders, and marketers striving to improve conversion and reduce OTA dependency

The goal of a hotel has always been to create memorable moments and to drive revenue, but what do guests really want and expect today?

A gift card not only delivers upfront cash flow but also encourage guests to spend beyond the card’s value, boosting per-stay profitability

The launch of TikTok Go, in partnership with Booking, is a moment hoteliers cannot ignore. TikTok users can now book hotels directly within the app