online

It is important to invest time and energy into your OTA presence too. Here’s how to make the most of your OTA profiles to attract more guests to your hotel

The metasearch landscape is developing fast. Many positive updates have been made by metasearch giants, one notable update being Google eliminating fees

SEM and metasearch marketing utilize paid advertising to help properties compete online for increased website traffic and direct bookings against OTAs

In the hotel industry, distribution methods have changed a lot and professionals in the sector have seen their distribution channels multiply. NB: This is an article from WIHP Hotel marketing […]

Metasearch can drive as much as 30% of a hotel’s online bookings. Besides giving a boost to direct bookings, here are five benefits of a metasearch presence

Your OTA profile convinces people to stop on your listing and/or find your website. It’s at the top of your marketing funnel, so it needs to look nice

In a recession, one of the first line items to get cut is the media budget, which ultimately starts the downward spiral of direct channel website production

The spike in mobile searches is here to stay. We look at some of the common causes of low conversion rates and solutions to help you improve them

The right hotel distribution strategy can amplify your online presence, boost reservations and engender growth to a great extent

Metasearch marketing is the use of metasearch engines by hotels as an advertising channel to increase exposure, build awareness, and attract bookings