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Bespoke websites are often seen as the perfect way to showcase this uniqueness. A seamless user journey can be a tremendous deciding factor

So how has Google impacted the booking journey for travelers, and how should those insights shape hotels’ strategies moving forward

Within 2.6 seconds, visitors get a first impression of your website and decide whether to stay or look around at the competitors

Preparing upstream and leveraging marketing technology on your hotel’s website is key to increasing direct channel conversions

The Hotel Details Card will also show a price comparison using Google Hotel Ads which give the user all their available booking options in one place

As Google and other providers look to phase out the cookie, the use of first-party data, or data that is owned by the brand itself, will be crucial

Today, hotel business managers can easily and quickly craft gorgeous and functional hotel website with little to no experience

Now is the time to take the reins and boost your direct bookings. We ho ho hope these examples inspire you to create your most festive holiday campaign

Similarly to the vast majority of a digital marketing pricing, there are a lot of factors which influence the price of SEO. We’ve explain a little more:

Apply these personalization and design strategies to grow your direct booking channel while ensuring that your hotel website stays true to your brand image