online

“SEO is dead” is a well-known catchphrase, most commonly heard from newly unemployed spam merchants in bitter reaction to Google’s latest algorithm update. It’s always a wild exaggeration of course […]

Consumer protection in online marketing is a hot topic these days. Consumer awareness is a big win in the hospitality industry, where deceptive practices have been going on for years, […]

Just how do guests dwindle down their hotel selections during the online booking process? Two hospitality professors aimed to find out, looking beyond clickstream analysis by using eye tracking to […]

Big Chinese online intermediaries are diligently pursuing new opportunities as part of their respective growth strategies and strengthening of international hotel content via direct contracting deals is a part of […]

In a period of economic uncertainty, hotel operators cannot seek to control economic conditions, but they can strategically implement marketing to increase sales and hotel profitability regardless of market uncertainty. […]

According to the latest TravelClick data launched early May 2015, Hotel bookings from individual business and leisure travellers spiked across a variety of digital channels in the first quarter of […]

Being present on social media sites is a given. Each platform has its own characteristics, driving and targeting various consumer segments. Here are tips on how hotels can better engage […]

Sabre has released a new travel trend report with advice for hoteliers on how to sell to modern travellers. The Future of Hotel Booking – A Guide to Hotel Retailing, […]

Amadeus slotted a key element of its merchandising jigsaw into place last week with the launch of a Customer Experience Management system. The technology is central to the distribution giant’s vision […]

Accor has rebranded itself into AccorHotels while also opening up its booking platform to independent hoteliers. This bold move is taking the fight to online travel agencies by giving independents […]