online
Google power, and its latest statistics, dominate BTO
Google was a constant theme during the keynotes at last week’s Buy Tourism Online event in Florence, Italy, but Lufthansa’s distribution cost charge (DCC) also made a few honorary […]
Hotels Squander Millions By Ignoring Their Best Revenue Prospects
Ask most hoteliers how they attract prospective guests and they’ll tell you about their marketing campaigns and loyalty programs. Ironically, the lowest hanging fruit for most hotels goes mostly […]
Airbnb data reveals impact of the sharing economy
More than 3 million people in the UK used Airbnb accommodation for their travels this year in a boost to the sharing economy, the site has revealed. There were […]
Booking.com vs TripTease: truth and transparency
Pamela Whitby analyses an interesting development in the hotel distribution landscape Poor taste or not, the letter sent by Booking.com to hotel partners last week shows that the hackles […]
Expedia full funnel study offers insight
A recently published study by Expedia Media Solutions has shed more light on how travel bookers in the US journey to their product of choice and what this means […]
Travellers spend more time booking hotels than flights
Sojern’s new Interactive Hotel Insights Report reveals two major consumer behaviour changes – travellers are spending more time on the hotel path to purchase than for airlines and last-minute bookers […]
Brand consolidation: The answer to OTAs?
Competition with OTAs could drive further consolidation within the hotel industry. The top companies in the hotel industry could see further growth by adding properties to soft-brand collections. The hotel industry […]
Partnership to Increase Online Distribution Solutions
SiteMinder and one of the US’s leading property management software providers, Innsoft, have today announced a partnership to offer a new wholly-integrated online distribution solution for hotels. The partnership addresses […]
Is your booking flow ready for the Millennials?
NB: This is a viewpoint by Eddie Robb, managing director for Make It Social. The market is at a tipping point. Millennials are poised to become the dominant consumer segment globally, […]
Expedia CFO: Airbnb Getting Into Hotel Booking Is a Serious Threat
The websites that have the most comprehensive set of lodging choices, whether they are hotels, vacation rentals, apartments or igloos, will dominate. Expedia, through its HomeAway acquisition and intent […]