online

Crucial Online Distribution Channels for the Hotel Industry

We explore various types of online distribution that every hotel should embrace to maintain their prominence in the eyes of potential guests

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person on a laptop with credit card possibly making direct booking on a hotel website reflecting the importance of hotels controlling their channels to reduce ota dependency

How Google Ads Integration Elevates Your Direct Booking Strategy

Hoteliers are turning to various online strategies to capture attention of potential guests, and Google Ads has become a game-changing tool

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hotel guests at a luxury resort which faces different strategic revenue management challenges

Is Travel Assistance Insurance Next Must-Have for Direct Channel Strategy?

Travel assistance insurance is poised to significantly enhance direct channel conversion rates leading to a substantial upswing in revenue

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5 Unexpected Effects of Shopping Cart Abandonment

The effects of shopping cart abandonment go far beyond the missed revenue opportunity that occurs in the moment – there is a ripple effect

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trivago metasearch hotel listing and new free booking links offering

Trivago Free Booking Links: How They Work and Benefits

Trivago Free Booking Links aim to support independent hoteliers with the means to get ahead of their competition and secure more direct bookings

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3 eCommerce Trends Hotels Can Use To Boost Direct Bookings

We’re diving deep into three transformative eCommerce strategies to explore how they can boost direct bookings and craft an unparalleled guest experience

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Future of Hotel Distribution is Based on Data-Driven Commercial Strategies

It is time to bid farewell to gut decisions and embark on the path of data-driven hotel distribution, by leveraging data, numbers, and facts

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Your Relationship With OTAs Doesn’t Have to be Toxic

OTAs are like that matchmaking friend who will set you up on the first date but then refuse to stop meddling in the relationship

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Conversational Marketing for Hotel Brands

Successful conversational marketing campaigns strike consumers’ curiosity so they are naturally inspired to talk about it or post about it on social media

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view of a hotel and apartments with swimming pools illustrating how a property can become a destination in own right with a strong brand strategy

Branding Strategies to Transform Your Hotel into a Destination

We explore the transformational process of turning your hotel from merely a place for travelers to rest their heads, to a much anticipated destination

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