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In this post we detail the actions you can and should implement in order to get the most out of your presence in Google Hotel Ads

Preparing for a successful shoot requires meticulous planning. Here are our top 10 steps to photoshoot success!

By following these guidelines, hotels can build a robust influencer marketing strategy that drives bookings and enhances brand reputation

Improving your hotel website conversion rate requires a strategic approach that combines design, functionality, and marketing tactics

Hotels that invest in social media now are the ones guests will remember. It’s about being present, being engaging and showing a dream stay is a click away

The “weighted by recency” approach in the review score update shifts focus to prioritize recent feedback, offering a current view of guest experience

Remember: you are not at war with OTAs. However, if you only rely on OTAs to bring in bookings, you are placing yourself in a vulnerable position

Here are the best ways to begin SEO for your hotel’s Google business profile, an increasingly important element of earning SERP real estate

Booking is introducing significant updates to its review scoring system, and this change marks a watershed moment for hotels

Are you still overly reliant on OTAs like Booking.com, whose high costs and unpredictable policies might be eating into your bottom line?