online

To drive direct booking and maximize revenue, hotels must clearly communicate their value proposition while aligning marketing efforts across all channels

Rigid booking policies are no longer viable in a competitive hospitality market. Flexibility is not a feature, it’s the new price of entry

Hotels must design a journey where the moment a guest feels captivated by a story, they can instantly act. Every interaction should feel intuitive

Truth is, distribution success is not about the number of channels you are connected to. It’s about how well your systems talk to each other

This article outlines the three most important OTA trends of 2025 every hotelier should know and practical ways to respond

Since the guest experience begins with your hotel website, the messages displayed should be engaging and the design visually compelling

By keeping GDS in the distribution mix, hotels strike a balance, maximising profitability from direct bookings while securing volume and premium ADR

Here’s what you need to know now about the new EU Accessibility update and how to turn compliance into a guest-winning advantage

If we follow the guest journey, stage by stage, it becomes clear just how much waste stands between the guest and their experience

Many hotels don’t have a full picture of how each distribution channel contributes to their business. OTAs may drive strong volume, but at what cost?