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As the industry approaches another pivotal year, hotel leaders are once again balancing immediate commercial pressures with longer-term strategic priorities. In our recent conversation with Daan de Bruijn of Bookboost, […]

Hotels that articulate why they are worth the price – through storytelling and personalization – will outperform those that compete primarily on rate

As we look ahead to 2026, one thing is clear for hotel general managers and revenue leaders: digital distribution and demand generation are becoming less controllable, more automated, and increasingly […]

Hotel search and booking are merging into a single AI-driven process, pulling control further upstream and compressing the booking funnel

Let’s take a look at a few inspiring examples of how hotels can bring the winter spirit to life through personalized website experiences

Luxury does not mean what it meant a decade ago. They expect something subtler: relevance, recognition, responsiveness, not just more expensive

AI-driven search, zero-click results, and the rise of “AI Engine Optimization” (AEO) are starting to change the rules for how hotels get found

Converting an OTA booking into a direct booking guest isn’t just smart marketing; it’s essential for your long-term profitability

For hotels, that means ensuring your website works seamlessly for everyone who wants to explore, book, or connect with your property

Studies show travelers view more than 100 pages of content before booking. At the same time, most people are not satisfied with current planning tools