online

Snapchat filters check in at independent hotels

Gurney’s Montauk, Revere Hotel and Hotel de Coronado are a few of the independent boutique hotels that are working to build awareness through Snapchat via a geofilter that excites guests, […]

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Influencer marketing is ideal for hotels

For the uninitiated, influencer marketing can be confusing. For starters, the success (or otherwise) of influencer marketing can be difficult to track. The same can be said of other promotional […]

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Eye Tracking: How Do People Search and Book?

With all the recent changes to Google’s desktop search results, it’s a good time to look at how these changes affect how we actually view search results. If you know […]

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The 1-2-3 of Conversion Optimization for Hotels

Reaching your conversion goals is arguably the single most important function of your hotel’s website. Yet the vast majority of properties fail miserably at it improving conversion rates. And, remarkably, […]

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Brands should know about Google’s ‘My Activity’

Google’s new “My Activity” page, where users can now view their entire internet history, represents another step toward the perfectly personalized ad. It is Google’s latest move to catch up to Facebook […]

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Making online travel content for users in micro-moments

Google’s cleverly devised notion of ‘micro-moments’ poses interesting challenges for travel agents who want to continue to drive new customers to their websites. Don’t know what a micro moment is? […]

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How Hotels Can Determine The Right Pricing Strategy

In this blog post, SnapShot’s Head of Education, Janel Clark, explores both traditional market segments, newer, more dynamic models, and how to develop the best pricing strategies. Segmentation: Then and […]

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Most Important Google Analytics Metrics for Small Hotels

NB: This is an article from Little Hotelier You know that the SEO strategy you implemented for your bed and breakfast needs to be analyzed and evaluated using specific and […]

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7 Ways Facebooks Algorithm Change Will Affect Marketers

The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites. In a blog post this morning, the social […]

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What Can Travel Sites Learn from Booking.com’s Marketing Strategy?

  When it comes to the online travel industry, one company stands above all others and receives more traffic than any of its competitors in the OTA travel space. This […]

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